The Fashion show, when one listens these words than for the rest of world of it appears a lucrative treat of glamour, beauty and scintillating music.
Students and viewers going to fashion show mostly see the event as a part of entertainment and fun, but the reality is reverse.
It’s a big business behind for the buyers, designers & producers. The designers after a lot of experimentation and studying fashion forecasting and trends make their line of garments.
There are two types of fashion show Firstly, Concept of theme based. Secondly, shows where the Designers showcase their garment over models.
Concept Based Fashion Show
The concept based shows are designed to emphasize public issues, ethical talks and even some learning. In concept based fashion show the main idea is to communicate the ongoing public issue like “fitness for everyone”, “Going Green” and even some social issues like “Right to education” can be conveyed through fashion shows.
Concept based Fashion shows create a much deeper impact on the public as compared to other advertisement techniques, so there is now a great demand of concept based shows to publicize and create awareness among the society.
Commercial Fashion Show
The next and the important category of Fashion shows are commercial fashion shows. These shows are mainly framed to bring business to all the participants in the shows.
The aim of commercial fashion show is to bring business to the Designers, the Buyers, the Photographers, the Journalist, Event Managers, Models and many more.
The Designers always get a great opportunity to showcase their work in commercial fashion show from where they can get a good opportunity to get a good order from many buyers. Designers usually produce their line of garments after lot of research and trend forecasting for the current season.
The buyers are also in win – win situation at the commercial fashion show as they also get a lot of high quality work and too in current trend.
It’s a delighted treat for Fashion Photographer and Journalists,
Event Managers are responsible for all the management of show, infrastructure, scheduling and arrangements.
Models, also get a platform to start a career or progress in them as throughout the year there are several fashion shows and they can participate in all with a good remuneration per show and per walk.
A prototype of Fashion Runway and Participants